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Are Email Marketers Overconfident in Their Segmenting Abilities?

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The ability to segment and target audiences is key to online marketing, and email is no exception.

According to email delivery and automation provider Emailvision, 96.51% of online marketers worldwide placed some importance on the ability to send targeted and segmented email marketing communications to their audiences. The majority (68.44%) felt it was very important.

More than half (55.16%) of the marketers surveyed were either satisfied or very satisfied with their segmentation and targeting capabilities, suggesting a sizeable audience that is both confident and reportedly adept at reaching the right audience. Just 14.71% said they were dissatisfied with…

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Filed under Email Marketing
Jan 11, 2012