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SEO and Keyword Analysis in Las Vegas, NV

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How Eye Tracking Heats Up Conversions and Clicks

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Advertisers and marketers have known for many years about how a viewer’s gaze travels across visual media. The
effectiveness of any successful advertisement relies on understanding how the eye moves across a page, why it is
drawn to particular areas, and what causes a viewer to linger at a given spot.

Modern persuasive advertisements stem from classical and renaissance artists. The great artists of antiquity were
well versed in the use of spatial relationships and how the eye moves across a space.

In the 21st century, we see modern advertising employing these well-established concepts and are so well
entrenched in our minds that the same techniques permeate every facet of advertising in use today.

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Filed under Local, Marketing
Jan 4, 2012

National Brands Look to Local Online Efforts

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Online accounting for more local ad spending as local

makes up a greater share of digital total

In the past, a combination of mass media and traditional

local advertising was enough to draw consumers toward a
national brand’s local store or service. But as the internet

and mobile devices whet consumers’ appetites for

immediate and relevant local information, national
advertisers are also looking to local online advertising to

reinforce their local brand presence.

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Filed under Local, Marketing
Jan 4, 2012

Most People Rely on Search Engines to Find Local Businesses

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PEW Internet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their habits when searching for local businesses and restaurants. They were asked about both their online and offline searches and which they were more likely to do.

Some 60% of adults say they get news and information about local businesses other than restaurants and bars.
When they do:

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Filed under Local, Marketing
Jan 4, 2012