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A Newcomer’s Guide To SEO Strategy

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Posted by steve on March 4, 2011 at 12:40 am

Are you a complete newcomer when it comes to search engine optimization? Maybe you have just set up your first ever website and now you are at a lost on what to do next when it comes to making it rank high for your targeted keywords. Then you can take this simple SEO strategy to help you understand what you should be doing first so you can best promote your website.

If you haven’t, I suggest that you go read or watch a Market Samurai review. It is a nifty tool that can help you do a lot of things, but primarily help you do detailed keyword research. It is not free but it is certainly worth the price since it would make it a lot easier for you to find your keywords. And finding your keywords is the first step that you should be doing. While the best tools are often the paid ones, there are also free keyword research tools that you can do, primarily that of the Google Adwords Keyword tool. When doing your research, do not just settle with one or two-word keywords because chances are the competition would be fierce. You should go after the long tail keywords which are keywords that have 3 or more words. Generally it would be easier to rank for those terms.

Since you already have your target keywords, the next thing that you should do is to place your keywords at the right places on your website. And the most important placement of your keyword would be the title tag. It is so important that virtually every SEO specialist would tell you that if you would only put your keyword in the title tag, then the major part of your on page optimization would be done. That you can rank fairly well for your keyword even if it can only be found in the title tag, and nowhere else with the other parts of the web page. But it would still be good practice to put your keyword at least twice within the article.

When you are satisfied with your keywords placement and your overall on page optimization, then it is time to conduct off page optimization. This is primarily about building links that will point back to your website. However, do not just build links for the sake having backlinks (links pointing to your website). It is important that you use your target keywords as the anchor text of your links. An anchor text is the text that you can read on a link.

However, before you go full blast with your link building activities, just a friendly reminder. You must never buy links. While this may seem like a good and easy tactic, when Google finds out you are buying links it can penalize your website. How? By excluding it from the search results for your keywords. Then it totally negates the whole idea of link building for your site.

Aside from link building there are other off page optimization that you can try. You can do social bookmarking. You can submit your site’s RSS feed to RSS feed aggregators. You can also do video marketing.

These are the basic steps that you should be taking to help build your SEO strategy know-how. Should you want to graduate to more complicated tactics, get some SEO training dvds today.

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