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Advice on Operating a Worthwhile Banner Advertising and Marketing Campaign

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Posted by steve on May 16, 2011 at 11:25 am

You may be surprised to know that banner advertising is older than the internet! This unique advertising method can be scaled to an incredible degree, and it’s a lot less expensive than PPC or PPV advertising. You may have the notion that this is out of your reach, too much money for you – wrong, you don’t need a lot of money to get started. It’s not hard to find great advertising opportunities that are very low for a per month basis. There is much about banner advertising that still works great – so it’s proven, and there are three such tips you’ll love. 

When you’re creating the text for your banner ads, you have to make sure that it’s powerful enough. There is a catch with banner copy which is that there isn’t much to write, but what is there really has to be ultra effective. The copy is like walking a tight-rope beacause it needs to be balanced with the graphics and still be able to convert. Don’t ignore copywriting rules and guidelines in favor of creativity. So start by focusing more on the heading of your ad so that you can insert your offer’s biggest unique selling point in it. What you want to do is “wow” people with your best benefit. 

The second important tip is to focus on having highly appealing content on your banner ads. Never plagiarize copy from other people’s banners, but you can model your copy and message from what others do.If you have something that’s boring or doesn’t go with the vibrant nature of your banner ad, then you won’t get many clicks. What you have to do is make the reader extremely interested or curious about what you have for them. The short amount of text on your banners have the job of compelling people to want more of something – to want to know what is in it for them. 

It’s reasonable to assume that the site where your ad is will receive organic search traffic. One way to help your conversions is by only placing your ad on related and relevant sites/pages. One thing you can do to help is use your keyword in the banner copy or the banner ad name. 

You can easily learn how to use banner advertising to bring in heavy volumes of targeted traffic. Understand that your profits, or lack thereof, will be directly proportional to the amount of time you invest in learning more about banner advertising. Don’t try to do it all in one day, and be patient with the process because it can work for you.  When you are seeking a recommended source for the best in internet marketing and advertising, check out – call (407) 876-5771 or view for more info regarding web SEO, web SEO and search engine optimization services.

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