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Amazing Tips On Keyword Density Thresholds And Content Stuffing

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Posted by steve on June 20, 2011 at 6:33 am

Do you know anything about keywords? They improve how the search engines perceive your content. But, too many can also get you a bad name. Learn about keyword density and how to mix and match for the perfect combination.

Besides straightforward keywords and appropriate density, there are other ways to optimise. Use keyword phrases. Nowadays, many keywords have become commonplace. Entering “chocolate” into a search engine, brings back millions of results. It is possible that people could wade through 10 pages of results, which they probably are not going to do, and still be confused.

Instead of doing this, they will approach it differently. Instead of one word they will enter something like “chocolate peanut butter cookies.” Now we are becoming much more targeted. If you sell recipe books, it would be more beneficial to you to choose the latter phrase instead of just the former single keyword.

A Keyword Myth.

When it comes to online business development, you might think that common sense is the best approach to keyword selection, but you are not always right. You might mistakenly think that if a particular keyword is the right one to attract customers, you should use it everywhere. So far, you are right. And don’t forget, “on point” virtual assistants can help you with all the details, if you need help moving forward quickly.

This next part is where many veer off the track. Putting them everywhere doesn’t necessarily mean stuffing your content like a keyword burrito. At one time, you may have gotten away with that, but search engines have evolved much like anything else. They are smart enough to know that a keyword is not going to appear in every third sentence as the normal course. This is keyword stuffing.

Learn About Keyword Density.

A search engine is a complicated mix of algorithms that the average person won’t ever hope to understand. All we know is that it tells the bots to do their thing and they do it. They will look for keywords according to the individual requests and search tens of thousands of sites and blogs as they go about indexing accordingly.

Keyword density is a measure of how many of those particular words appear within text. As an example, a 500 word article should contain a given number of keywords appropriate to that piece of text. Internet gurus used to always say that a safe keyword density was anywhere from 3-10%.

But, search engines have their own ideas about what constitutes the proper density for their rankings. Now, it can be as low as 1-3%. For a 500 word article, that would be 5-15 occurrences for any keyword. Most err on the lower end just to be safe. After all, if you encountered the same keyword 15 times in a 500 word article you would likely think this to be strange, depending on the subject matter.

Any skilled virtual assistance provider will tell you that keyword density also takes into account the number of words in your target keyword. What is called longtail online business marketing is now popular and can really focus in on your content to reach a tighter and more clearly defined market. An “on hand” virtual assistant can get this done fast, and to an excellent standard.

Keyword density is appropriate for your website development, generally. Using keywords in picture tags, as anchor text within content and as subheadings as well as headlines will also get you noticed. The content will get people to visit you over and over, but your entire website will be the linchpin that can help you gain and stay on the first page of search results.

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