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Article Marketing Tips for Your Online Business

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Posted by steve on June 29, 2011 at 9:34 am

Experienced online marketers will often tell you that the best way to promote your business online is to use article marketing. In this article we’ll be discussing some article marketing techniques that you can use.

There are so many ways to use articles in your marketing, and that is one reason why online marketers love articles so much. Apart from publishing your articles in directories, you can also post them in forums and discussion boards. You would search on your niche market plus forums to find good candidate forums for posting. At that point you can just join the forums and then start engaging in what’s called forum marketing, but be careful about it and read their Terms of Service. Proceed slowly with it, and in time you can become known as an expert in your niche, etc. You would be surprised at the numbers of people who read forums for new information or for solutions to problems. You can put your signature link with your site URL, but be careful you do not promote your link openly inside a post. Once you become an established member at these forums, you’ll be able to connect with other members and actually get them to check out your offers. So it’s a good set-up for all involved. The great thing about article marketing is that you can generate extremely targeted visitors to your site. There are hundreds of article directories online, and that’s where most articles are published by marketers. There’s no shortage of article directories, but if you do some careful Googling you can easily find out which ones get most of the articles. The two most favorite directories include EZA, or Ezinearticles, and The biggest advantage of submitting your article to directories is that you’ll get direct traffic coming from them. You’ll have to do some backlink work to make your article rise in the rankings, though. The search engines do look at these directories as authority sites, but they don’t give them the PR strength as they once did. Try to get a bit more educated on this area of marketing because there is more to learn if you want to maximize your efforts.

As you write your articles to promote your products, use a variety of approaches. Your articles should have some diversity in terms of their subject matter and emphasis. Don’t limit yourself by creating articles on only one single topic. Your readers will appreciate reading about different subjects. This doesn’t mean that you are going to go outside of your niche. You can approach your topic from a variety of angles and still remain relevant. The more value your readers get out of your articles, the higher will be the response. You want your articles to be different from the many other ones that are out there, so be creative and original.

Writing well researched and high quality articles will pay off in the long run, as your readers will start to recognize you and look for your content. Article marketing has been around for some years, but it’s proven to work if you take action with it. It’s not for everyone just because… but if it’s something you want to do then you should get started with learning more about it.

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