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Posted by steve on July 14, 2011 at 9:12 am

Hi and welcome to our very first issue of Facebook for Business In each issue of Facebook for Business you will learn valuable information on how you can successfully use Facebook to build and promote your business.

For this issue, we will be talking about why it’s important to build business presence on First let’s start with a few stats to give you a good idea of why Facebook has fast become a very important business tool that you can’t afford to ignore.

Are you aware that there are over 500 Million people who are making use of the site daily? Out of these 500 million users, over half of them are out of college, and working, which means they have a greater spending capacity. To put it specifically, those who are aged 18 to 24 years old are becoming the most enthusiastic group of Facebook users in the US alone.

When analyzing based on this group’s behaviour and principles, this group generally has no heavy obligations. They are not devoted to money making for their family, buying a house or making a critical career shift which means that they are more open to shopping for lifestyle and consumer products, everything from body butter to skateboard parts a mere click away.

It has become so widespread for business entities, in fact, that an outside site called is concentrated to investigate the different demographics that show country audience, global audience and different reports that show what Facebook is improving in their system. It seems that the term social networking site has become an understatement for the cultural instrument that Facebook has become

And if this isn’t enough to inspire you to give some serious thought to making a page, here are a few more reasons why you should consider social media management:

Lifestyle Infiltration

With the help of Facebook, you do not need to go to your target market. The audience reaches you when they need to. And this is quiet an effective strategy. Take into account that most individuals today (a good 143 Million in the US alone) make Facebooking a part of their daily routine. Most people confess to checking their Facebook account more than twice a day. Imagine how seamlessly put your sales efforts can be if you have an updated account seen by a good portion of your audience daily in their Facebook walls. With Facebook marketing, you remain in sight and in mind which is half the battle in advertising attention and promotions.~With Facebook, you are able to become visible in the wide expanse of the net.}

Serious Cut in Traditional Marketing and advertising Budget

This is perhaps one of the most beautiful and rewarding areas of the social network system. Using Facebook, you’ll be able to save a great deal from your marketing budget. As more people are turning to online presence nowadays, you do not have to have tri media presence (referring to print, radio or television unless a very efficient study states that your audience is more reachable towards such) or even expensive website development.

Very Targeted Market

If in cases that you do decide to advertise though, Facebook marketing is very succinct at pointing out a certain demographic target. If you’ve decided to use Facebook as an advertising tool, you can be assured of a targeted and more responsive audience. Aside from having advertising links, the social network also provides a wide range of applications such as Facebook Beacon for those who have a larger amount of marketing budget. There are also Facebook polls to take advantage of. These help those who need quick, updated answers to their marketing concerns.

With the countless positive aspects of Facebook, reaching people has never been easier.

I hope that you have enjoyed your first issue of Facebook for Business. Make sure you look for your next issue soon. You will learn how to create a page for your own business using Facebook.

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