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Do You Know About These 3 Adwords Mistakes?

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Posted by steve on June 10, 2011 at 6:43 am

As you venture into the world of Adwords, be sure to avoid these common mistakes.

Probably one of the worst blunders to commit is blowing your money because your daily budget was set too high. Believe us, it is wholly accurate that you can lose money very quickly if you don’t know what the heck you’re doing. It’s true that you can lose a ton of money in a day or less depending on how your campaign is set-up. Even experienced advertisers go slow and with caution with a new campaign, and they test and track and then make adjustments. This will give you a clear understanding of whether you’re getting a good return on investment or you’re wasting money. The thing is that you have to do a lot of preparation before you make it live, so hopefully you’ll have a very good chance to make it profitable. Always be darn sure to set your daily ad spend (daily budget) to something realistic.

Remember this always: negative keywords are your best friends in PPC advertising. These keywords are powerful allies because they help your campaign become much more relevant, and that is a huge plus. Just look for text that says to add your negative keywords and go to it. Another thing is to get rid of any keywords and words that detract from how well your campaign is optimized and relevant.

If you’re new to Adwords, and also for any new campaign, you always should set your daily budget, or ad spend, to something low like $5 per day. Your daily budget determines how many impressions you’ll get, so just set it low but high enough so you get a reasonable amount of traffic. You want to determine your conversion rate, and that requires enough impressions on a daily basis to make that possible. So raise your budget until you get a good idea of your daily impressions, etc. Once you know how the campaign is working, you can later on bring down your budget.

Even though AdWords has the reputation of being complex, if you can manage to run your campaigns without making these errors, you will see that it all becomes much simpler.

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