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eCommerce Shopping Cart Features Customers Need

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Posted by steve on March 6, 2011 at 7:27 pm

What is one thing you can do to farther your online customers to purchase more and more often? Create a comfortable, familiar and engaging online shopping experience. You can do this by implementing the following features in your digital shopping cart.

Multiple Payment Options

Most customers prefer to pay by credit card, so most … if not all … virtual shopping carts give your customers this option. But there will be some who want to pay via another method, such as PayPal or Google Checkout. Some will even want to pay by e-check or even physical check! The more options you give your customers, the more sales you will make.

Product Reviews

Have you noticed how many eCommerce websites allow visitors to post their ratings and or reviews of their products? According to enquiry conducted by CompUSA and iPerceptions, 63% of costumers are more likely to buy from sites that have this feature. That’s quite a statistic, so you’ll want to use that feature if your shopping cart has one, or implement the same idea another way on your website, perhaps using a blogging platform.

Real-Time Inventory

If you are selling products that have a limited quantity, you’ll want to be sure to let your customers up boob that a product is in stock … before they go through a lengthy process of placing an order. Real-time inventory assures your costumer that a product they see on the screen is available. In addition, this feature helps you monitor your stock and replenish when necessary.

Website Security

With the rise of cyber crime, and with many customers still uncomfortable about giving their financial and identifying information over the Internet, it is crucial that you not only provide?If secure data communication channel, but let your customers know that you use it, as well. SSL or Secure Socket Layer data encryption lets costumers know that their personal data will be kept confidential. Be sure to display the SSL certificate seal can be seen on the home page of your website.

Special Offers

Everyone loves a bargain, right? Well, you should be able to offer customers special deals on your products using coupon codes, order discounts, gift cards, free shipping and other e-commerce software features. In fact, these options can actually improve your sales and increase referrals! They can also be very worthful when you need to let go of old stock items.

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