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Email Marketing: Is It Useful?

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Posted by steve on April 7, 2011 at 2:34 pm

An internet website is an ideal place to collect leads, and in order to do this, you must use email marketing. Email is still the best means of communicating with customers. If you’re still not sure whether email marketing is for you, here are some reasons to try it out today.

1. Reasonably priced

Email marketing is the least expensive marketing tool you will find. Many email marketers choose to use programs such as Aweber or ConstantContact.

2. Fast

You can send a greeting email to your potential customer within minutes after they give you their contact details. You want to ensure you never let an opportunity to ask for a client or potential client’s contact information so you can contact them again for promotions or new items.

3. High ROI

High conversions come when each of your website visitor turns into a lead. If you’re targeting a particular group of people, email marketing will help you distinguish between regular website visitors and those who are really interested in buying. When you have a customer list on hand, sending them information on new products should be easy.

4. Up Close and Personal

Building a mailing list for your online business is a simple yet effective way you can increase your sales. You can constantly keep in touch with potential customers by email so that they never forget about you or your website. The best part is that you can mass email your customers so you don’t have to write to them one by one. Customizing is easy because the system automatically inserts the name that your customer typed in during sign up.

5. Steady traffic for your website

Email marketing campaigns can lead to sales and more pageviews. By using words and formats which will attract the attention of your readers without going to extremes, you are more likely to keep people reading through the whole email.

Whether your need is to send certain information to only part of your list, or track responses on a certain product or service, email marketing is a great tool for your business. This opportunity is a powerful way to bring your business up a notch without breaking the bank or using up valuable time needed on other aspects of your business.

Russell Brunson and Mike Filsaime has been very succesful in email marketing. Find out more about How to make money online and be like them!

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