SEO and Keyword Analysis in Las Vegas, NV
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Are Email Marketers Overconfident in Their Segmenting Abilities?
The ability to segment and target audiences is key to online marketing, and email is no exception.
According to email delivery and automation provider Emailvision, 96.51% of online marketers worldwide placed some importance on the ability to send targeted and segmented email marketing communications to their audiences. The majority (68.44%) felt it was very important.
More than half (55.16%) of the marketers surveyed were either satisfied or very satisfied with their segmentation and targeting capabilities, suggesting a sizeable audience that is both confident and reportedly adept at reaching the right audience. Just 14.71% said they were dissatisfied with…