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Enjoy Success With Adwords By Avoiding These Simple Mistakes

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Posted by steve on May 15, 2011 at 10:56 am

Direct marketers can’t afford to ignore the use of Google Adwords as a tool for their business. With Adwords you can use focused keywords to create immediate traffic flow to your marketing site, that’s a powerful tool. Never underestimate the focused traffic you can get through Google Adwords, if you use the correct keywords you will get the perfectly targeted visitors you need but you have to do your part. You can further boost your sales conversions if you use Adwords’ targeting features to focus on a country, a particular state or even a city. Without a little experience and some specialized knowledge you can make costly errors and waste a lot of time with campaigns that don’t bring in much revenue. In the following passages we’ll take a look at three common errors that can drag your Adwords campaigns under. Whether you want to promote SEOnuking related product with classified advertising or some other product, it will always give you results if you do it effectively.

1. Targeting Keywords That Are Too Broad

Explained in the simplest ways: Common keywords that are too broad will only make you lose your money and put a dent in your budget, without any results. Targeting broad keywords takes you nowhere. Let’s take the keyword example – “hospital”. Usually people who are searching for such a broad term like “hospitals” or “medical” are in the research mode and aren’t really sure of what they want. In other words, it’s only the people who are the curious minded who will make such searches. In order to really get results you have to start drilling down to a narrower keyword that goes hand in hand with your offer. If you stick to common keywords, there’s no way you can find out if those people are interested in your offer or not, and most of the time, they are not. Going back to our previous keyword example, the keyword “hospital” shows 78,400,000 results in Google, whereas the term “find a hospital” shows only 249,000 results. This simply means that the narrower term not only has less competition but also a purpose. People searching with this term know what they are looking for. Just put yourself in your customer’s shoes and you will know how they think.

2) Not Making the Use of Negative Keywords So if you’re aiming to sell more of Spinner Articles products with classified advertising, you will achieve that if you follow this formula.

Many people enter the world of Google Adwords, use it and lose a lot of money. They eventually give up and leave. This only happens when you fail to track effectively. Tracking your keywords and your landing page is the utmost important factor that determines how successful you will be. If you don’t track your keywords, you wouldn’t know which ones are converting and are profitable. When you have the knowledge of what’s working and what’s not, you have the keys to unlock the secrets to get high quality traffic, without losing money. All in all, you simply need to keep using the keywords that are profitable and get rid of the ones that are not giving you the results you want. By keeping track of this data and using it when you design your next campaign, you simply cannot lose. You have proven to yourself what you need to do to get results. Never forget how important it is to use effective tracking.

3)Failing To Have A Landing Page

It is a common market trend to set the daily advertising budget very low for a new campaign. Vendors do this so they can test the viability of their campaigns and adjust them to suit the market. Unfortunately, setting a new campaign’s daily budget too low will result in very poor page placement, fewer clicks, and insufficient data for evaluating the success of the campaign. With so few clicks generated the vendor cannot determine the effectiveness of the campaign. To eliminate the possibility the page placement is at fault for campaigns revenue deficit, you actually want to raise your daily budget. If you have a prime position and aren’t making sales you need to change your campaign. You can lower your budget once you have determined that your campaign is working at optimum efficiency and your familiar with the market trends.

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