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How to Build a Quality Website For Your Visitors

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Posted by steve on May 10, 2011 at 4:56 am

Your website is the most significant marketing piece of virtual real estate you own. How your website affects your visitors and customers is then essential to your success. If a person likes his first experience browsing your site, he will return time and time again to read your content.

You don’t have to be in competition with larger, more established websites to succeed online. A beginner marketer won’t have the resources to compete with the bigwigs yet. So, start with a small audience. The most successful websites started out small then worked towards a bigger audience. Because they offer something that people like, they don’t even have to promote; their readers promote them by word of mouth.

5 Ways to Build a Quality Website

1. Make your website interactive.

As the internet continues to grow and evolve it’s becoming more important to create a community around your business. To be a success, you must get your readers to react to your site. Ask your reader’s opinion through surveys or polls. Set up a discussion board so your readers can talk amongst themselves. Post a question and a scale of 1 to 5 stars, so that the readers feel that they have a say. At the very least, solicit feedback by offering your contact page.

2. Use Videos

Videos give people a face to “converse with” when they go to your site and people will feel like they know you already. If you can discuss anything using video, people will trust you more.

3. Each Article Should Be Related to Your Niche

People go online to seek solutions for a problem they’re having. They go to your site to get information, not just to be entertained. Write tips and articles with images, and combine these with videos and audio.

4. Easy Navigation

It only takes a visitor about 20 seconds to make a decision about whether they’re going to stay on or not. Keep your site simple. Provide a way for users to easily go back to previous pages. Bear in mind that the more they keep browsing your site, the more likely they will buy something. Make sure your site is working on all browsers.

5. Have a Logo

The font size of your logo text should be large enough for people to read. Your brand identity is important so that people will recognize you wherever they see you, whether on facebook or twitter.

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