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How to Optimize Your CPA Website Keywords

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Posted by steve on May 9, 2011 at 11:49 am

So you have a CPA website, but what do you do to have more potential clients view your site? The answer: optimizing your keywords!

When you start looking into selling your website, there are certain terms you hear over and over again. One of the first that many Internet marketers talk about is keywords. Even if you know what a keyword is, there still may be some questions that you need answered.

Here is a quick overview of  keywords.

Basic Definition. At the most basic level, keywords are the words or phrases a user types into the search engine to begin a search. If a promising client wants to find your firm, they might type “accountant” in the search field. The more likely keywords would include your location, services you provide, and name of your company, too. Of course there are as many variations as there are services that you offer.

The Importance of Keywords Keywords act as the fuel to getting you those  promising clients on the internet. You need to understand what people are searching for to find your services. When you do, you realize more about what gets them to your website.

Basic Keywords. Your location and services that you offer are some of the first basic keywords that you want to use for your website. Start by making a list of all the services you offer. Now combine each with your location and you have a base level of keywords for your website.

Then elaborate this list by making the terms more specific to what a possible client might need. An example could be a list of keywords like, “Philadelphia tax servcies accounting.” Use a spreadsheet to stay organized with the terms you generate.

Using Keywords. At the very least, use your keywords a couple of times on certain prime pages. An example is your home page. The home page should have the keywords of your main service and your location somewhere in the text.

Once you have modified the home page, move onto your bio page and include some keywords there. Once you have customized these first two pages, move into separate service pages and make sure your location is included within the pages text.

This article is just the tip of the iceberg when it comes to using keywords. However, if you focus on what was mentioned above, you will be off to a solid start for optimizing your website.

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