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Many Little Streams Become a Big River – of Income!

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Posted by steve on August 21, 2011 at 10:17 pm

“Today I find so many people struggling … simply because they cling to old ideas … they resist change.  I know people who are losing their jobs … and they blame technology or the economy or their boss.  Sadly they fail to realize that they might be the problem.  Old ideas are their biggest liability … simply because they fail to realize that while that idea or way of doing something was an asset yesterday, yesterday is gone.”  −Robert T. Kiyosaki, excerpt from Rich Dad Poor Dad 

One of the greatest management consultants, Mr. Peter Drucker, had said something similar : a sinking corpse is very difficult to keep afloat or bring back to life.

The history books are full with professional people and their companies, like doctors, account managers, auto mechanics, etc., who did not change. and went down the drain in the manner that a dental practice would if it did not utilize dental advertising to increase business.In several of my articles, I have written about the concept of “there is no such thing as bad weather but only the wrong clothing.”The result is the same – there is a fearful and stubborn resistance to change.

This resistance, or unwillingness, is often littered with excuses from many who say that their options were limited because of lack of funds, undesirable location or the false belief that “it will never work in my industry.”

I don’t know why, but doctors are constantly saying that their fields are different. They believe that because a new, and perhaps, controversial idea, such as medical marketing, might venture into unknown territory, could cause dissension between them and their peers, thus questioning the professionalism of the person who decided to take the risk on a new idea.

Those poor souls have things slightly confused.”Professional” could be defined as what returns solid results. If a certain procedure works in curing a person, even if that happens to be an “alternative” treatment, then it is “professional” to perform it.

If the use of marketing, such as dental internet marketing, makes people aware of the danger of an abscessed tooth, and they then want to take care or prevent any further complications by visiting your practice, then that marketing is professional.

Years ago, most doctors would not have considered using advertising to attract new customers, but many have since learned that holding onto that old idea prevents them from reaching true financial fulfillment.

Use these new ideas, such as offering a dental consulting appointment promotion, and no, do not expect them to work miracles overnight, or do not expect ONE SINGLE idea to do the trick. It takes a great many little streams of income in form of different sources of new patients, different methods of how to get more treatment accepted, different new services or products to be offered which you now do not offer.

All this involves learning how to do those things, learning how to teach your employees to do those things and the willingness to carry through it all when some if the new methods do not work right way.


Helmut G. Flasch
Dental Practice Management Consultant, Doctor Relations, Inc.
Author of Doubling Your Business But Not Your Troubles


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