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Marketing Using an Autoresponder

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Posted by steve on March 7, 2011 at 11:01 am

As lay people, we hear about autoresponders and think “spam”! It’s obvious that all internet marketers have used or are currently using autoresponders. This post will tell you about autoresponders and why they’re crucial to your success in online marketing.

Autoresponders are invariably linked to email marketing. Email marketing is a great way for businesses to send information to their customers. You’re sending them crucial information about your company which they will get in their personal emails. It’s a simple way to keep clients thinking about your business; you build loyalty this way. The main problem is that you don’t have the time to be writing individual emails, or copy pasting email addresses. This is where you need an autoresponder system to help you out.

Online marketers have long used bulk email sending as a way to broadcast their message to prospects and clients alike. Before the development of autoresponders, businesses hired teams of customer service specialists to send email to every single lead they come across. Bulk email sending used to be expensive, but not anymore.

You can create one autoresponder series that all your customers will receive. A customer can ‘subscribe’ to your newsletters and receive your emails when he signs up for it. Because the customer opted in, your messages to him won’t be spam but personal emails from your company to the customer.

You can schedule your letters to arrive on a specific date. You just have to log on to your autoresponder software, create an email promoting a product and schedule it so that it reaches your target market before your big promotion, product launch, or whatever else you’re writing about. Whether you’re selling something high end or a simple ebook, the best autoresponder software can help your business. Deliverability is the first thing you have to look at if you’re shopping for a good autoresponder software.

An autoresponder system should be able to keep the process of pasting a code for email capture on your site painless and worry-free. There’s no need for you to learn any html or javascript.

Operating your own email marketing system can be challenging if you encounter bugs or if you inadvertently miss one crucial element in the installation. But there are good autoresponder software services that only require less than twenty dollars monthly for you to enjoy hassle-free email marketing.

Autoresponders is a great way that you can learn Internet marketing strategies. So, be like Russell Brunson and Mike Filsaime today!

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