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Mini Sites vs. Authority Sites – Which is Better?

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Posted by steve on March 30, 2011 at 7:41 pm

You are the only person in a position to determine if an authority site or minisite is most appropriate for you and the market you are involved with. When it comes to these two kinds of sites, it’s best if you don’t make broad, general statements about them. Some people, of course, have strong feelings about this one way or the other. However, having an open mind about each model will serve you very well. An open mind will give you the greatest range of choices as well as more opportunities for profits. So continue reading and learn a few important considerations about the authority site versus mini site question. You can use Internet marketing to promote new product launches such as Click n Bank Review.

If you want to build a single mini site, or an army of them, then be sure to base them on keyword phrases that have as little competition as possible. Even amidst all the uproar, albeit a quiet one at that, over what Google is doing, there are people still reporting very positive results with the use of mini sites. So what you want to do is plan and research very well. Then, choose your keywords so that you have as much going for you as possible. We know of people making mini sites and having them rank very well within a matter of several weeks, or less.

Part of the issue with ranking minisites in the serps is Google; they do not like them and their algorithm reflects that. People like using minisites because everything about them is fast – from building to seeing profits if you know what you are doing. If you choose an authority site, then you are looking at spending a lot of time for future rewards. Perhaps the greatest investment with an authority site is time, unless you outsource content creation than it also becomes money. Long term investments have risk, too, and there is no guarantee that the stocks you buy today will have value in ten years. When it comes to SEO and high rankings, then the authority site is much like a dinosaur that moves very slowly. Also, when an authority site is ranked at number one in a good market, it can be sold for a lot of money depending on things. You can use Internet marketing to promote new product launches such as Click n Bank.

One aspect of authority sites worth noting is that they can be more profitable in the long run, though of course they also take more work on your part.

If you have lots of products for sale on an authority site, visitors can choose among many different pages or other options you have to offer. There’s no reason to think your visitor will only look at one of your pages, if your site is well constructed and full of quality content. In other words, you have more possibilities when it comes to converting your visitor into a buyer. Authority sites give you more possible ways to profit from each visitor than a smaller site such as a mini site.

As we have seen, when deciding between authority sites and mini sites, there’s no simple solution. Many online marketers revolve their business practices around Google, of course. While this makes a certain sense, we would not advise you to plan your entire marketing strategy solely on the basis of Google’s policies. When it comes down to it, you have to devise your own marketing plan based on your needs and goals.

If you are just learning about Internet marketing and want to see how it can advertise your business then a prime example is Xtreme Traffic Arbitrage.

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