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Tablets and Smartphones Used for Shopping InStore

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Posted by steve on January 4, 2012 at 11:04 pm

checking off items on their shopping lists more than ever before. Thanks in part to the growth of tablet device ownership among US households, consumers are using mobile devices for product research, online shopping and to help make decisions while in brick-and-mortar stores. According to a Google holiday shopping study conducted by Ipsos OTX, 77% of tablet owners plan to use them this holiday season for shopping.

The Google study indicates that tablet owners…

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