National Brands Look to Local Online Efforts

Online accounting for more local ad spending as local

makes up a greater share of digital total

In the past, a combination of mass media and traditional

local advertising was enough to draw consumers toward a
national brand’s local store or service. But as the internet

and mobile devices whet consumers’ appetites for

immediate and relevant local information, national
advertisers are also looking to local online advertising to

reinforce their local brand presence.

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