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SEO and Keyword Analysis in Las Vegas, NV

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PPC Tricks and Tips

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Posted by steve on July 21, 2011 at 8:11 am

Pay Per Click Search Engine Management can offer you a trivial drip like a leaky tap. Or not. Occasionally, it is the small things which make the difference. I need to show you one little trick you may use that will make a significant difference in the value of your pay per click advertising. In reality I can show how it’s easy for you to use the *same* keywords and get much more traffic than the public. The trick I am going to show you here works alongside Google AdWords, but it may not work with each pay per click search site. My ad will only appear for folk who search for my phrase exactly.

So it will not appear if somebody searches for phrases like : health food recipes vegetarian health food. According to Google’s estimate, my ad would be ( about ) eight in the list of all AdWord advertisements for that phrase. And I’d receive approximately 2.1 clicks on my ad each day ( roughly ). You can see that there are some important fluctuations in the amount of traffic I might get from each one of those different bids. In this situation, I may do best by bidding on “health food”. So my ad would show up if somebody searched for any of the following phrases : health food food that is good for your wellbeing food that isn’t very good for your wellbeing You can see that I may not need my ad to appear for all those searches. A few of them may not be applicable .

According to Google’s guess, my ad would be ( approximately ) 8.8 in the list of all AdWord advertisements for that phrase. And I would receive roughly 9.1 clicks on my ad every day ( approximately ). But there are a couple of options I am in a position to use when I place my bid on those keywords. This is maybe because a lot less people search for health food without any other words. So when you set up your next AdWords campaign ( or when you test your current campaigns ), you check which of these strategies will get you the most clicks for some of your more favored keyphrases.

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