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Preview Your Product Launch With Autoresponder Software

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Posted by steve on July 8, 2011 at 10:32 am

Building customer excitement and interest is the first step to successfully marketing many products. Autoresponder software plays a vital role in building this interest and excitement. For instance, if you were developing an ebook, you may want to start telling your opt-in subscribers and website visitors about it.  Start building interest; tell them what this product will do for them, and how soon it will be available.

(Check out this video titled, ” Traffic Generator Time Saving Tip” from

Do more than build interest by telling them about it.  Use a bulk email sender to let them preview your product!  You can allow your potential customers to preview the information, even though you will be selling the product. Have you ever seen previews for movies that will be playing in theaters soon? It is the same concept.

Load one chapter of the ebook into an autoresponder, and put a form on your website where your visitors can enter their name and email address to receive the preview chapter free of charge. This gets their name on your list of potential customer. Each week, send a reminder email, letting them know how close the release date is, and what they can expect from your product – keep building interest and excitement.

Finally, a couple of days before you are ready to launch your product offer those that received the preview the option to buy a pre-release copy. The choice is yours,  but you can opt to offer a discounted price, or leave the price as it will be on launch day. 

Take a look at the list of people who signed up to receive the preview. How many of them are still ‘subscribed’ to that list? They chose to keep receiving the information you were sending even though they had the option to stop receiving notices about your product. These are highly targeted prospects for your product. They have already shown you that they have an interest in your product, and a large number of those people are simply waiting on the autoresponders broadcast message that will let them know that it is time to pick up their copy of your product!

Isn’t automation a wonderful thing? Using an autoresponder, you are able to see how much of a market there is for your product, and before it is ever released build a great deal of interest. This is the key to making sales on launch day. Build interest with your autoresponder Get your prospects excited about what is about to come – and on launch day, give them what they are waiting for and watch the sales pour in!

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