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Some Social Networking Advices for Internet Marketers

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Posted by steve on May 31, 2011 at 11:26 am

Unless you’ve been hiding under a rock for the past several years, you’ve likely heard of the social networking phenomenon known as Facebook and Myspace. You probably even get on Twitter now and then. Internet marketing forums often have posts discussing how to utilize social networking websites for profit. But you can’t just jump on there and make dozens of profiles and then start sending all these people marketing communications. Social networking shouldn’t be treated as you treat the forms of the marketing you do. Social networking requires knowing certain rules.

Do not let your profiles on the social networks be your only online presence. Each profile you make should go to a website set up for your business. It’s perfectly acceptable to link several profiles to just one site. This is why it’s important to have a site set up where people can enter your business. However, if you have your Facebook linked with a website that looks professionally made, then you’ll come off as someone who is serious about his or her business. Always remember that social networking should only be used as an implement to make your business more successful. It should never be all that your business is about. Also, it’s not a good idea to link your social networking profiles with one another. It’s best to use your website as a way to convey which networks you have profiles on. Linking your profiles together can cause your customers to feel like they’re running around in circles.

Choose your networks carefully. It is a fact that Facebook and Twitter are being used by a lot of internet marketers. Other networks, like Classmates.com, aren’t really suited for marketing. It’s best not to waste your time on networks that won’t take your online business anywhere. This way, you can spend more time on the more useful networks.

There’s a certain way you need to behave on these platforms, and you need to learn what that is. There are times when it’s ok to let your hair down. Tearing it to shreds usually is not welcome. One way you could go about it is to blend in with all the others until you’ve hit your stride, and then you can show everyone what you’re about. Whatever platform you choose, you need to learn how the social networkers are supposed to act. Flying in the face of those will not help your business.

Social networking is a fantastic way to market your business. There are articles published every day that are designed to help you get the most from Facebook or Myspace or Twitter. It is important, however, to remember that social networking comes with its own rules. You won’t find many things that are as step by step as internet marketing. If you want to truly make money online it is important that you take some time to figure out the lay of the land. If you can just study what’s expected of you, and you’re familiar with all the pitfalls you’ll encounter, nothing will be able to stop you.

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