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Tablets and Smartphones Used for Shopping In Store

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Posted by steve on January 4, 2012 at 9:20 pm

Tablets and Smartphones Become
Holiday Shopping Assistants

The majority of online purchases still made via desktop

This holiday season, consumers are consulting mobile devices for help
checking off items on their shopping lists more than ever before. Thanks in
part to the growth of tablet device ownership among US households,
consumers are using mobile devices for product research, online shopping and
to help make decisions while in brick-and-mortar stores. According to a Google
holiday shopping study conducted by Ipsos OTX, 77% of tablet owners plan to
use them this holiday season for shopping.

The Google study indicates that tablet owners have a higher likelihood of using
the devices for online shopping than smartphone owners. When it comes to
using mobile devices for in-store shopping though, roughly half of both
smartphone and tablet users said they are very or extremely likely to use their
devices—perhaps surprising given the typical tablet’s inability to fit into most
people’s pockets.

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