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The direct consequence of backlinking is traffic increase, page rank increase and more prospects!

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Posted by steve on April 11, 2011 at 11:39 pm

There is a common belief among Internet marketers that free article marketing works wonders for business growth, and to some extent this is correct. Develop article marketing strategies the right way, and you’ll have discovered the land of fortune. Although the Internet depends on content, originality is a rare thing on the world wide web. Versions of the same article are published dozens if not hundreds of times, and what the average reader finds on the web are compilations; mix the words but keep the idea, this is how it works. Where’s the novelty? Just in words…

The online mechanism that defines free article marketing consists in the submission or publication of unique materials in article directories, forums, social networks, newsletters, press releases, white papers and the like. Who does the writing part? A web developer seldom has time to write the articles himself/herself; content is usually outsourced and often modified through software programs called article spinners that come up with new versions of a unique article, paragraph by paragraph. The eagerness to produce more and more such materials is that articles create backlinks pointing to the official website.

Business owners need more prospects, higher traffic and a better page rank, this is at stake here. Uniqueness of content is not the same thing with originality; every material can be relevant for free article marketing as long as the word order, the sentences and the paragraphs are arranged in a new form. From this perspective, we are witnessing a deterioration in the quality of the content distributed around the world wide web. Real originality in writing still defines news articles. The breath of fresh air in free article marketing comes from websites that post news, debates and controversies.

In fact the most successful at free article marketing are websites with informative content; those pages that keep readers informed on events, trends, innovations and the like. Blogs are another example of fresh content sources. Blogs focus on niches; they began as online diaries and a way for people to express their beliefs, opinions, thoughts and feelings. They are now one of the most powerful sides of the Internet, and they continue to grow. With every new entry, a blogger pushes web content a step further.

Originality, not uniqueness, remains the true heart of the Internet, and if marketers want to succeed on the long term, they should produce content that is totally new and fresh, at least once in a while. Writing the same thing in ten different way is just a commercial gimmick to increase page rank, but web surfers don’t want to read the same thing 10 times.

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