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Tips On Search Engine Optimization Copywriting

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Posted by steve on March 25, 2011 at 11:27 am

There are many people who think that writing for the web is as easy as ABC. While the basics have been around such as keeping your copy concise and straight to the point, there is more to copywriting than meets the eye. Especially if it is search engine optimization copywriting. You can follow the 7 writing tips stated here and you can become a skilled copywriter just like the best ones, like John Carlton.

1. Do your keyword research first.

For any website to become a real success, people must be able to find it through the search engines. This is referred to as the organic search and it is the best kind of traffic that your website can get. Because when people want to purchase something, they would use certain keywords to look for what they want. These are the keywords that you want to optimize your site for and get the best targeted traffic.

2. Know all that you can about your topic.

After finding the best keywords for your copy, what you should do next is to learn all that you can on the topic you are writing about. Since you are doing copywriting, this is probably about the market of the product or service. The Simple Writing System of John Carlton showcases the importance of market research in any kind of copywriting.

3. Write for human readers.

Since you are doing search engine optimization copywriting, you need to place the keywords in the right places. But do not overdo it because your copy will suffer. This is usually called keyword stuffing, a practice of copywriters with lesser skills. Needless to say, do not fall into this trap. You should always write with human readers in mind so that your copy will still be easy to read while still being optimized for the search engines.

4. Keep it concise.

People have a very short attention span when it comes to reading online. And they seldom actually read, but more on browse the web pages. For this reason, it is best that you make your paragraphs as concise as possible and to not go beyond more than 2,000 words. Of course it really depends on the topic of your article.

5. Create a title that grabs attention.

Again, people love to browse and not read so with that fleeting moment that you get the chance, grab their attention by writing a really good title. What this means is that your title should be exciting, intriguing, instantly recognizable as alluding to a very informative, and therefore a worthwhile read.

6. Your copy should deliver on what the title has promised the reader.

Do not make your titles sound too over achieving that the rest of the copy cannot cope up with it. If you made a promise in your title, make sure that you can deliver on that promise within the copy.

7. Always aim to make a conversion.

The purpose of any search engine optimization copywriting is to make a conversion after the reader has finished reading your copy. The most common way to achieve this is to make a call to action at the end of your copy.

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