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Tips to Write Better AdWords Ad Copy

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Posted by steve on May 24, 2011 at 6:59 am

Would you be interested to learn a couple of very cool and clever AdWords ad writing strategies? Continue on, and what we’re about to reveal to you will boost your ad performance and life will be good.

When you sit down to compose your AdWords ads, always bear in mind that you want to talk to one person in a very certain manner. Nothing about AdWords PPC is general, and it is all highly relevant, narrow, and specific. Each ad in each ad group is all about only one single thing, and that is the intent of the ad. The only time someone will click on your ad is if they read it and say, “That’s exactly what I need.” The meaning in your ad directly relates to what ever it is you’re selling. You don’t want to put the cart before the horse, and that means your keywords must be in hand and already grouped into ad groups so you can just move on it. You must use the ad group organization because that is what Google wants you to do. You always want the highest quality score possible which is a ten because that will affect your cost per clicks.

If you want your ad to be successful, then your copy shouldn’t lack a call to action. Not all markets are the same, and that is why you should make the effort to test your ads with a call to action, and without one. It just makes logical sense to have one since people that will be seeing your ad won’t know what they need to do once they click on the ad. People also need to know what it is you want them to do, so in that sense it helps the ad become more clear. The call to action you choose should be tested because they all can have different effects. You want to avoid all ambiguity with your ads, and that is another reason to use them.

You actually can add story components to your ads to make them more compelling. It’s much easier than you may be thinking. All you need to do is tap into the emotions of your target audience and bring out sympathy/empathy. These are powerful emotions, and when people genuinely feel them they can be taken to action.

The real key to success with Google AdWords is to learn how to do it, and then just get experience. Once you start putting the knowledge into action, you’ll start to learn a lot more, which will obviously enhance your campaign and give you a better return on investment.

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