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TV Mobile Viewed More than Print

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Posted by steve on January 4, 2012 at 9:03 pm

US adults spend more time with mobile than print
magazines and newspapers combined

Despite an increasing fixation with all things digital—including online video
viewing—US adults are still watching more and more traditional TV, whether
it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult
consumer spends 4 hours and 34 minutes each day watching TV and video on
a traditional television set this year, up 10 minutes from last year.

Time spent with the internet and mobile phones was also up—by 7.7% and
30%, respectively—and while adults are spending less time than last year with
radio and print publications, the increases to TV and digital also mean an
increase in total time spent with media, to 11 hours and 33 minutes.

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