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Useful Tips On Really Using Website Stats To Your Advantage

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Posted by steve on June 8, 2011 at 5:36 am

Your online business is not all about content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.

That is what we are really talking about here – website development optimisation. Start with the content but don’t leave it there. The search engine robots will be looking for keywords throughout the page, not just within the content. Let’s take a look at other options for tricking out that website and making it sell itself.

A website can be more than just your window into the cyber world. It is your operational base and should give a lot of data about your organisation. Use site stats to help you improve how you run your business.

What To Look For:

There are lots of website stats for you to look at to improve your rankings within the search engines. Each one can tell you something useful about how your business is currently doing. Don’t forget, an “on point” virtual assistant can help you with all the details.

1. Page views – How many people look at each page of your website? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. You might find that certain pages are more popular during certain months due to seasonal offers. Find out which items you should drop and which you should focus on.

2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are visiting for the first time. The more unique visits you get the more potential customers you are coming in contact with.

3. Links – For example, outbound links. If someone clicks on your Digg icon to bookmark one of your articles or blog posts, you can find that out as long as you have the right software set up on each page of your site. Posted ads can also be analysed to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.

4. Sales – You can track how well your shopping cart does each month. This will tell you where your sales go down or up and when people abandon your shopping cart without purchasing. To help you predict the future of your business, compare statistics appropriately and identify buying trends. And to take advantage of this quickly, seriously consider taking on virtual assistants, or even a team to maximise your efforts in a very short span of time.

5. Keyword analysis – Each page can be dedicated to one or two keywords. Look at each page to see how well these keywords are doing for you. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly. A possible solution, or perhaps – a perfect solution, is to hire a virtual assistance provider to monitor everything for you.

Google Analytics is a free program that you can use to measure these and other website stats. Having so much information at your fingertips can help you rise to the top of your online business niche and stay there.

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