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Website Flipping No-No: Deleting Auction Listing Comments

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Posted by steve on May 22, 2011 at 7:37 am

If there’s anything that you should never do when selling a website, it’s removing auction listing comments. I’ve known some sellers who are quite clueless about the consequences of such action and to make a long story short, the results have been less-than-pleasant, to say the least.

Here is a short and sweet background to those who are new to the website flipping business, before I explain further why you shouldn’t delete listing comments.

First, Flippa.com is an online marketplace, presently the largest and most active, where web entrepreneurs can buy and sell domains and websites. Website sellers are allowed to list their sites for sale on Flippa for a fee, and once the auction is started, interested buyers can put in a bid. Flippa also allows would-be buyers to leave questions and/or comments addressed to the seller on the auction page itself.

And speaking of comments, let’s now go back to the actual subject on hand. And here I repeat my earlier suggestion: NEVER delete auction listing comments. Even the most annoying ones that tempt you to leave a sarcastic response in retaliation ought to be handled with maximum tolerance. When all is said and done, you would at least have the pleasure of knowing that by turning the proverbial cheek, you were the true gentleman.

So now you wonder, “Just how should you handle nasty comments and those who give them?”

Well for starters, stay cool. Take a deep breath and remember that nothing good can be gained from engaging in a heated debate with a particularly disagreeable person for all potential buyers to “see.” Then, enter a polite reply to his comment, making sure to tackle each of the issues brought up and not dwell on the negative parts. Allow me to share some possible comment-reply scenarios that you can take notes from:

Comment from Stan: You have a decent site but nothing really out of the ordinary. So what would make this a more profitable buy than ThisOtherSite.com?

Pleasant Response: Hello Stan, thank you for checking out my listing. With regards to your question, I can’t comment on the other side you mentioned, but I can tell you anything you need to know about my website and what it can give you. I welcome your questions, so please PM me, or continue to post them here.

Comment from Jules: Way overpriced! You aren’t going to get anyone to avail of your SEO services, so I don’t understand how you possibly could earn as much as you say you do.

Pleasant Response: Jules, I appreciate you dropping by. Although you may think that our fees are too high, business is good, and the clients are more than pleased because they are getting definite results at a bargain price. If you do end up acquiring this site in the auction, you could adjust the rates to a level that you find acceptable. I hope this helps, and if you have any more questions or comments please PM me.

Fire doesn’t always have to be fought with fire. When flipping websites, it’s wiser to just stay cool and show others that you can be professional even when they can’t.

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