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What Are the Benefits to Using Video Marketing to Promote Your Online Business?

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Posted by steve on May 19, 2011 at 7:20 am

If you’ve heard about the benefits of video marketing and you want to know more about it, this article explains how video marketing will help to promote your business and the methods that make it happen. We will be looking into how video marketing can prove to be beneficial as a marketing tool and why it’s appropriate to use for your promotional needs. One of the benefits of using video for marketing your business is the ability to educate your viewer on the product you are offering, as well as teaching them a bit about the market itself. If you want your videos to be popular, you can’t simply make a sales pitch. If you don’t take into account the quality of your video, people are just going to pass you by or have a hard time taking you seriously. Let’s examine this new type of marketing, and see how you can take advantage of it.

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If you know how to follow the correct steps you’ll find creating and publishing videos on the Internet today quite easy to do. To shoot your video, you only need a video camera or a digital camera, and nearly all cell phones have this feature now. When your video is finished, there are various types of free software, such as Windows Movie Maker, that will enable you to edit your video and add any additional effects you desire. Then you can make use of the same software to adjust the video to a format which is compatible with Youtube. Assuming you already have access to the required digital camera, you should not incur any expense to produce your film. You’ll find the entire process is extremely easy to do, not complicated at all. While the term “video marketing” has a sophisticated ring to it, there is nothing to be afraid of. Quite a few people have been catapulted to fame by submitting their amateur videos to YouTube on several interesting topics. Your main goal here is to get a lot of exposure to your video to be able to drive traffic right to your website. This will really be easy to do once you know exactly what your video topic is going to be about.

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From the SEO perspective, making your own videos for marketing purposes also allows you to sidestep the duplicate content filter. The major headache with writing is that one must continue to generate fresh material at regular intervals in order to build up your business and to make sure that you are getting repeat “hits” at your internet site. You avoid the duplicate content issue because search engines don’t index videos inthe same way they do articles. To put it another way, you won’t have to be worried about being banned by Google for use of duplicate content. This is a major relief for online marketers who are trying to come up with adequate content who only wind up being confronted with this filter. But with videos, you can kiss this problem good bye.

Video marketing is of vital importance to your business, even though there are tons of free and paid marketing methods available. This free method is not only effective, but also improves your business reputation over time.

As you are methodically building your brand, people will seek out your videos and look forward to their being updated. The key is the way in which the viewers’ feelings and sentiments are involved in reaching the ultimate goal of persuading them to act.

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