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SEO and Keyword Analysis in Las Vegas, NV

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Find out more information on all the SEO companies based in Las Vegas, Nevada

Why your Essex company needs a optimised website.

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Posted by steve on June 1, 2011 at 8:42 am

Surprisingly  there are approximately 1.3 million SME  companies in the UK that aren’t even online. Of the businesses that do have a site, most manage to have a poorly presented and ineffective presence online. Whatever industry you’re in, the web must be a fundamental part of your strategy. You should ignore it at your peril.

There are many reasons why the web is not completely embraced by smallbusinesses. Many business owners wrongly assume that a site is something that would serve very little purpose for their company. This couldn’t be further from the truth. The costs of having a great website designed are much lower than you may think. A site that will be a vital asset for years to come will generally cost no more than £500 to £1000 or a single page advert in one issue of a trade magazine. There’s no reason for any company site to look like it’s been designed and developed by a complete novice, but it’s important to get it right the first time. Choosing a web developer based on them offering the cheapest quote might be attractive in the short term but won’t ever garner long term good results. You should see a website as a long term investment, just as you would with any other business investment.

Having a site is very a cost effective way to advertise company and immediately show a trustworthy, professional image. But, having a website isn’t always enough. Apart from the branding, general layout and content the most important part of a website is making sure that it is targeted and optimised so that you get visitors. There are numerous ways to get your site noticed online including offline advertising, internet marketing and pay per click but the best of all is SEO. SEO stands for Search Engine Optimisation – which simply put is the process of optimising your websitecontent in order to increase the number of visitors to your site. The higher you in the search engines, the greater the chances that your site will be clicked on . Most businesses that do have an online presence are in many cases offering little more than ;static, unoptimised sites. They are usually impossible to find on the main search engines unless someone actually searches for them by name.   The top 10 results will attract the most traffic, with the top spot getting most of the visitors. It’s a common misconception that it’s hard to rank high for these kinds of search terms and best of all the resulting traffic and potential customers are all free. The number one position on Google’s search results receives 42% of the clicks. Below the top few spots, the % decrease massively. If your website is appearing past page one of the search results, you are missing out on a lot of visitors and therefore potential customers. Every company should have, at the very least, a search engine optimised site. SEO Essex can help your business get to the top of Google. Visit them to get a free SEO report and analysis of your site now.

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