Vertical Words

SEO and Keyword Analysis in Las Vegas, NV

RSS Feed

Find out more information on all the SEO companies based in Las Vegas, Nevada

Winning the SEO fight.

Comments Off
Posted by steve on March 23, 2011 at 1:55 pm

Two guys are in the jungle once they see a lion working in direction of them. Frantically, one of many males begins putting on his tennis shoes.
Surprised, the other man says “What are you doing you can’t outrun a lion!!!”
“I don’t have to outrun the lion,” said the man, “I just have to outrun you.”
This story is very relevant to SEO strategy.
It’s not all the time necessary to be the perfect or the quickest or the strongest within the jungle – you don’t have to have the ability to outrun the lion – you simply need to be slightly better than your competition.
There is no such thing because the “perfectly optimised” web site or the “good Search Engine Marketing strategy” – there may be all the time something extra you are able to do; extra backlinks to get, more content to post.
So the aim is to simply do what it takes to be higher than your competitors. The truth is, doing this will mean you achieve better results with out ever wasting extra effort.
Consider this…
While you perform a Google query you get a web page of 10 results. The second result on this page may be anticipated to get 21% of traffic, which sounds pretty high
BUT! The primary result could be expected to get forty two% of site visitors…
This can be a enormous difference – the first search consequence gets double the natural traffic of the second.
So what’s the distinction between the two websites? Has the primary rating result finished twice the work of the second ranking site?
No method!
In fact, the location that’s in second place might be equal in nearly each single way to the location in first place:
·    the same PageRank
·    the same domain age
·    the same on web page optimization elements reminiscent of key phrases in title and meta tags
The distinction could possibly be something as small as one backlink on the #1 web site being higher high quality than one on the #2 site.
Just one link!
For this reason it’s so necessary to recollect the theme of competitors…
…One link may mean the difference between 42% of traffic and 21% of visitors…
…Which means twice (or half) as many visitors, decide-ins and gross sales for your site.
With 21% of site visitors probably hinging on one thing as small as one backlink you can make your method to the website positioning of your site more focused.
It is advisable to learn the way quick your competition is operating – remember that you don’t have to outrun the lion, simply your competitor.
When conducting your search engine optimisation, look at your competition closely. Take a look at the specifics of their website and ask yourself two questions:
1.    How much time, money or effort will it take for me to equal the success of my opponent?
And the second, more essential question
2.    How can I exceed their outcomes?
We’ve seen that small differences can lead to dramatically different ranges of expected traffic, and therefore the potential earning energy of your site.
But the onerous truth is, it’s not always so simple as building one better link. For those who can construct hyperlinks, so can your competitors. Anything you can do, they can do too – and if every of you starts committing resources to being higher than your opposition (and also you get drawn into a “link-conflict”), you can each lose out.
So, wherever you possibly can, it is advisable search for ways which you can uniquely unbalance the playing field – to provide your self an advantage that your rivals can’t compete with in the long run.
It could be your skill to supply larger quality content material, your ability to utilize your relationships in your market, or your capacity to enlarge your  Internet Marketing training efforts using a leveraged search engine marketing strategy.
Until then remember – to get ahead in the various search engines, you don’t need a “perfect” web optimization technique – you simply want a bonus (regardless of how giant or small) over your competitors.

Filed under Marketing, SEO
Both comments and pings are currently closed.