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Posted by steve on May 12, 2011 at 9:32 am

Using email as a marketing medium has turned out to be one of the most effective ways of reaching your existing customers and getting new ones. Other online marketing methods such as banner ads, PPC, etc can prove to be expensive on the long run, especially since there are no “repeat customers”. Email marketing on the other hand helps you send your message to a targeted audience who is interested in what you’re offering. Marketing with emails is becoming a widely used method to get the word out about products, mainly because it’s cost effective with high response. Any marketer who is able to tap into the true potential of email and build a marketing campaign with it can get amazing results. Effective email marketing is all about proper planning and having a strong execution strategy so that your email campaign helps you get targeted customers. It doesn’t matter what kind of a business you are into, email promotions can get it to the next level and help you build a loyal list of targeted prospects. In this article we will be discussing what exactly goes into building a successful email marketing campaign. Whether you want to promote SEOnuking related product with classified advertising or some other product, it will always give you results if you do it effectively.

The first thing you want to consider is to make sure that the subject line of your email is attention-getting and memorable. First impressions are very important, since you have a relatively short amount of time to capture the attention of the reader. It is after this moment, the user may ignore your mail, or just delete it to their trash folder. So be sure that your subject line is something that will lure the recipient into wanting to open the email to learn more. As an example, rather than using a generic subject like “Tips for Weight Loss,” a better example to use would be “Top 10 Tips for Shedding Excess Weight” for your subject. It’s important to include some relevant and interesting information at the very beginning of your mail. You may ask why. Some of the most widely used email clients, such as Microsoft Outlook, Yahoo! Mail, etc. feature something called a “preview pane,” where the user views your mail. Besides this point, you need to be constant with the techniques you use for email marketing. Make sure that your email is sent at a regularly scheduled time, such as weekly, or perhaps even bi-weekly. If for example, you choose to send out your newsletter each week on Tuesdays at 2 pm, be sure to continue that schedule. The subscribers on your list will be expecting to get a new mail at that same time each week, so be sure not to deviate from that schedule. This lets your subscribers know that you are serious, and in turn, they will be open to more ideas you send in your promotional emails. Consistency is an important trait, which demonstrates your professionalism, when it comes to your dealings with your email subscribers. So if you’re aiming to sell more of Article Marketing Automation Review products with classified advertising, you will achieve that if you follow this formula.

Most of us absolutely hate spam, and as a result they’ll want to get rid of whatever emails they get that might fall into that category, which is something you must avoid. If you can avoid hype as much as possible in your emails, and try to be more personal with them, you’ll have much better luck. Honesty and sincerity will take you far, and your prospects should be able to see that authenticity in your emails, especially the subject line. Make sure that your prospect can see that they can trust you in your email marketing campaign. Try to avoid anything that might make your prospects nervous at all. As you perform an email marketing campaign, value the privacy of your subscriber as much as possible, and don’t inundate them with emails. Also, state that you won’t abuse the privilege of having their email address at all, and follow through on that promise. Consider your marketing campaigns carefully and don’t try to con them. You won’t get great results if you keep spamming customers through the holidays. Therefore, when those occasions roll by, lower the frequency of your marketing emails, and anticipate the lower open rates.

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