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If Your Good at Social Media, You’re Good At Being Social

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Posted by steve on March 31, 2011 at 8:39 pm

Many have argued that social media has depleted real-life interaction and involvement. Yet, according to a recent study, that specific line of thinking is not only false, but also reverse of the truth— social network site users are more active in groups and organisations than non-users.

The Pew Research Center in Washington, D.C. found that 82 percent of social networkers are members of a voluntary group or organisation, whether it’s spiritual, community, professional, social service, special interest or fan based. Group participation is seven percent higher among these social media users than that of all U.S. adults, according to the survey.

Close to 68 percent of those who took part in the survey mentioned that the web has played a huge role in how members communicate with each other, and another 60 percent believe that the Internet helps spread the message about an issue and does a great job in connecting them to other groups. More than fifty percent agree that having an Internet or social media presence has helped them to increase funds for their organisation.

The research also shows that social media has offered people more opportunities to join an online community that are specific to their goals, ideals and passions, therefore, bringing groups and causes to the forefront that otherwise wouldn’t have had the chance to shine.

While many groups set up pages on Facebook, others are organising themselves on smaller, customised social networking sites to expand on their mission and personalise their virtual communities. By creating their own social networking sites with the help of businesses like SocialGO, groups can recruit and invite members to events, track donations and link to their pages to Facebook and Twitter to increase their presence.

The study concludes by saying that the majority of social networking users believe the Internet enables them to spend more time on group activities. Therefore, these social networkers aren’t turning to the Internet to be reclusive, but to better connect with others and their world.

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