Vertical Words

SEO and Keyword Analysis in Las Vegas, NV

RSS Feed

Find out more information on all the SEO companies based in Las Vegas, Nevada

Social Sign-On Could Be a Boon for Retailers

Comments Off
Posted by steve on January 4, 2012 at 9:21 pm

Preference for Facebook as an all-around login grows

Online retailers, as well as other publisher sites that want to encourage visitors
to register and sign in as a way to gain information about them, would do well
to consider social sign-on, which allows internet users to carry a login from
Facebook, Twitter, Google or a similar site elsewhere on the web without
having to fill out forms and go through the hassle of a full registration process
at each site they use.

Research has shown that making the registration process easier, and giving
users options for signing in with any of several different logins, increases sign-
ups and conversions. And Facebook, with its massive reach, has become the
leading choice for users.

An October 2011 study from social retail recommendations

Download PDF

Filed under Social Media
Both comments and pings are currently closed.