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Tag Archives: B2B SEO 2012 Strategy Planning: 4 Recommendations

B2B SEO 2012 Strategy Planning: 4 Recommendations

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In early November, Webmarketing123 released their first state of digital marketing report (http://go.webmarketing123.com/state-of-digital-marketing-report.html). The report surveyed more than 500 B2B and B2C marketing professionals, with roughly a 66-34 percent split, respectively. The report takes an in-depth look at digital marketing focus, impact of SEO (http://searchenginewatch.com/seo), PPC (http://searchenginewatch.com/ppc), and social media (http://searchenginewatch.com/social) programs, and where marketing managers are focusing budget in 2012.

Some of the key findings from this report:

57 percent of B2Bs say SEO makes the biggest impact on their lead generation activities.

55 percent of companies have closed deals from social media leads.

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Filed under SEO
Jan 5, 2012